FINAL TOPICS COVERING MISCELLANEOUS AREAS

How Artificial Intelligence Improves Ad TargetingAn advertising project's effectiveness depends on where the ads are placed. Handling brand security and placement, along with ensuring that the ad isn't displayed next to negative or non-factual material, are vital for the success of any kind of retargeting approach.

How Predictive Analytics is Transforming Performance MarketingWhether you’re forecasting campaign performance for a client or your agency’s own initiatives, predictive analytics provides a valuable first step to data-driven decision-making. However, it’s important to keep in mind that predictive models are probabilities, not guarantees.